This is a preview page for the new name and brand for the Greater London Fund for the Blind.
Please do not share or forward to anyone – we will be launching this name and brand in October.
The Greater London Fund for the Blind is changing its name to the Vision Foundation.
This has been a big decision for us. After months of consultation with blind and partially sighted people, charity colleagues, staff and volunteers we shortlisted potential new names and the Vision Foundation came out top.
We are now in the process of finalising the logo, and brand look and feel and want to make sure we are meeting accessibility standards.
Please find below our proposed new logo and applications of the brand. The examples below do not reflect font size – we will be following best practice when commissioning printed materials.
There is a box at the bottom of the page to add your feedback and comments.
Here are some examples of how we would produce posters:
Our typography is influenced by London’s visual language but aims to be honest and friendly. It is also intended to be defined and above all legible. Our primary typeface FS Albert, is a charismatic type: a warm, friendly sans serif face with a big personality. This is how the font would look:
This how our business cards could look:
Here are some examples of merchandise, a tote bag and a t-shirt:
Thank you for taking the time to help us – we value your input enormously.
Please let us know what you think of this new logo and brand below: