Cause related marketing (CRM) is a commercial activity where your business and the GLFB form a partnership to market an image, product or service for mutual benefit.
CRM activities can include on-pack promotions, in-store merchandising and trade promotions.
Studies show that participation in CRM increases positive perceptions of businesses and brands.*
Benefits of CRM partnerships include:
• public association with a charity through your brand, products or services
• increased sales, press and PR coverage
• increased long-term customer loyalty and credible incentives to choose certain products
• increased awareness of the launch of a new product
For more details please contact Katherine Payne by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it or calling 0207 620 2066.
*Brand Benefits (2003/04), Business in the Community, supported by Research International, dunnhumby and Lightspeed
